Based on instinct, backed by data.


We are not “yes” people.

Our counsel is prudent, not easy.

We provide strategic advice to solve complex problems.

Areas of expertise: Crisis Comms, Executive Comms, Internal Comms, Investor Relations, Issues Management, Media Training, Messaging, Reputation Management


Bryce Tom is the founder and principal of BSQ.

Bryce has spent over twenty years specializing in corporate communications, executive positioning, and reputation management. He launched his first agency in 2011 and quickly became a leader in reputation management for global brands, executives, family offices, celebrities, and political figures.

With a keen instinct for crafting targeted narratives, Bryce offers strategic counsel to clients — in good times and bad — from launching new initiatives to navigating public (and private) missteps.

Bryce’s unique background and his deep understanding and experience with earned and digital media makes him well suited for this new era of strategic communications.

While most of his client list remains private, some of his more notable clients include Amway, Autodesk, Hertz, Netflix, News Corp, HBO, Peloton, Tishman Speyer, The Trevor Project, and Warner Bros.